SEO keyword research and keyword targeting

08 August 2021
Amber Zia
SEO keyword research and keyword targeting

Before doing anything else in SEO, know what you’re optimizing for. In other words, recognize the terms users search for which are called keywords. To determine keywords, there are many variables to consider such as:

  1. Relevance

Even if a keyword is usually searched, it does not mean that it is relevant to your content. Keyword relevance refers to the link between a user’s search term and the content of a website. Relevance is key to high ranking

  1. Search volume

Know how many internet users are actually searching for a particular keyword. If more people are searching for it, the higher will be the reach to your potential audience. On the other side, if no one is searching for a keyword, it means there is no audience that will discover your website. 

  1. Competition

Keywords having more search volume can initiate a huge percentage of traffic. However, the rivalry for a high position in the search results is cutthroat. 

Determine what is your potential audience and what they frequently search for. Afterward, you need to know the following things:

  • From which other websites are they searching the same thing?

  • What kinds of things is your potential audience interested in?

  • Which words are they using to explain the tools in their inventory, what they usually do, and more?

  • What problems is my potential audience facing?

After knowing the answers to these questions, you will gain the first list of potential domains and keywords to assist you with discovering extra keyword ideas. It will also allow you to apply competition metrics and search volume. 

Make a list of important words which your potential audience uses to explain what you do. Next, put these words in keyword tools. Moreover, if you already have another website, you are gaining traffic. In this case, you can utilize your own keyword data to make you understand which phrases are initiating traffic. 


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